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August 20 2010


Rarefied truth at rarefied atmospheres: the in-flight magazine that tells all

Safi Airlines’ in-flight magazine tells it like it is. Not for Kabul’s start-up airline is the rose-tinted journalism of the traditional in-flight magazine: Safi’s reading material typically includes the likes of “an article on Kabul heroin addicts, photos of bullet-pocked tourist sites and ads for mine-resistant sport-utility vehicles”.

Says Christian Marks, the magazine’s cheerfully blunt German editor: “I would like it to be a magazine where you can read interesting things, not just get brainwashed by some marketing agency that says you can’t show problems.”

And Marks’ is a truly warts’n'all approach, as the magazine’s hotel guide shows:

The rooms are individually air-conditioned, accessorised with amenities you will find in 4-star hotels abroad, sheets are clean, view from the room is nice, and – after the suicide bombing that took place – security measures have been implemented.

Full story on the Wall Street Journal at this link…Similar Posts:

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