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July 24 2011


"Me too" - New York Times paywall is out of the gate fast 281,000 paying digital subs in 3 months

New York Times | Business Wire :: The New York Times Company (NYSE: NYT) had an operating loss of $114.1 million in QII-2011 compared with operating profit of $60.8 million in the same period of 2010. 

[Janet L. Robinson, CEO:] The second quarter was a historic one for our Company, as we successfully launched The New York Times digital subscriptions ("metered paywall") and began to see the early effect on our overall financial performance. The positive consumer response to the digital subscription packages is a strong indication of the value that users place on our high-quality news, analysis and commentary. Our digital model exemplifies our growing ability to capitalize on secular trends that show consumer willingness to pay for content across multiple digital platforms.

Financial Data - Digital. The Times introduced digital subscription packages on NYTimes.com and across other digital platforms in Canada in mid-March and globally at the beginning of the second quarter. Paid digital subscribers to the digital subscription packages totaled approximately 224,000 as of the end of the second quarter. In addition, paid digital subscribers to e-readers and replica editions totaled approximately 57,000, for a total paid digital subscribers of 281,000 as of the end of the second quarter.

In addition to these paid digital subscribers, as of the end of the second quarter of 2011, The Times had approximately 100,000 highly engaged users sponsored by Ford Motor Company's luxury brand, Lincoln, who have free access to NYTimes.com and smartphone apps until the end of the year, and approximately 756,000 home-delivery subscribers with linked digital accounts, who receive free digital access.

In total, The Times had paid and sponsored relationships with over 1 million digital users as of the end of the second quarter of 2011.

... and I'm one of them.

Continue to read phx.corporate-ir.net

Discussed - continue to read Ryan Chittum, www.cjr.org

July 03 2011


New York Times paywall tops 100,000 – can it grow much further at that price?

Guardian :: Those who thought nobody would pay up for general news have been surprised: after a year, it turns out 101,036 have signed up for a New York Times subscription priced at £8.67 a month. It's not enough to declare victory exactly, not least because the rate of growth is slowing – sign-ups which began at the rate of 12,500 a month are now at more like 7,000. But a six-figure haul of subscribers is a reasonable start, although only £10.5m of extra revenue is not quite so impressive, even if Times digital revenues are ahead of where they were pre-paywall.

Rate of sign-ups has slowed but lessons can be learned. 

What? - Continue to read Dan Sabbagh, www.guardian.co.uk

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