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July 12 2011


Yahoo prepares new ad network to deliver content personalized to sites

Wall Street Journal :: Digital media company Yahoo Inc. launches a new content and advertising network later this year. It will be a market offering for entertainment websites and popular blogs to install Yahoo software on their pages that would deliver "content personalized", articles and videos to visitors tailored to their personal interests to increase time-spend-on site. It will be an ad revenue share model. Ad networks typically take half the revenue, industry experts say.

Continue to read Amir Efrati, online.wsj.com

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