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September 19 2011

18:13

Nielsen Quantcast, Hitwise Compete, Google's Doubleclick - Which service is right for you?

AdAge :: The online marketing world has never been more awash in quantifiable information on audience sizes, demographic make-ups and the paths they travel through the web. But the flip side is that we are in danger of becoming overwhelmed by data distractions. 

That's why AdAge put together this nice summary for making sense of the online measurement space. ComScore and Nielsen remain in a category on their own as the primary trusted planning sources for advertisers and agencies placing ad dollars, though ComScore has arguably pulled ahead in recent years, largely due to a loss in faith in Nielsen's accuracy after multiple disclosures about glitches in its counting. Yet a host of new players, such as Quantcast, Compete, Hitwise and Google, are starting to emerge as additional rich sources of online data. 

Continue to read Cotton Delo, adage.com

March 20 2010

10:10

March 19 2010

22:49

4-Minute Roundup: Google TV Disrupts; Facebook Passes Google

This episode of 4MR is brought to you by the Knight Digital Media Center, providing a spectrum of training for the 21st century journalist. Find out more at KDMC's website. It's also underwritten by GoDaddy, helping you set up your own website in a snap with domain name registration, web hosting and 24/7 support. Visit GoDaddy to learn more.

Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at Google TV, the new alliance between Google, Intel, Sony and Logitech to create a new TV or set-top box that will finally connect the TV with the Net in a simple way. Plus, Facebook last week surpassed Google in traffic for the U.S., according to Experian Hitwise, and Facebook referrals to news sites were more loyal visitors than referrals from Google News or the Google search engine. And I asked Just One Question to Time magazine TV critic James Poniewozik, getting his take on Google TV.

Check it out:

4mrbareaudio31910.mp3

>>> Subscribe to 4MR <<<

>>> Subscribe to 4MR via iTunes <<<

Listen to my entire interview with James Poniewozik:

Background music is "What the World Needs" by the The Ukelele Hipster Kings via PodSafe Music Network.

Here are some links to related sites and stories mentioned in the podcast:

Google and Partners Seek TV Foothold at NY Times

Google TV Should Finally Push Apple TV Beyond A Hobby at TechCrunch

It's Official - Facebook Rules the Web at PC World

Facebook surpasses Google in weekly traffic at San Jose Mercury News

How Facebook overtook Google to be the top spot on the Internet at Fortune Brainstormtech

Facebook edges past Google for weekly traffic at SFGate's Tech Chronicles

Facebook Visitors Come Back Again and Again at Hitwise blog

If You Tell Them On Facebook, They Will Come...Again and Again at ReadWriteWeb

The Google giant begins to topple at Network World

Check out some of our write-in answers to last week's poll question about what people thought about geo-location services such as Foursquare:

survey answers foursquare.jpg

Also, be sure to vote in our poll about what you think about your cable or satellite service:




What do you think about your cable or satellite TV service?answers

Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit.

This episode of 4MR is brought to you by the Knight Digital Media Center, providing a spectrum of training for the 21st century journalist. Find out more at KDMC's website. It's also underwritten by GoDaddy, helping you set up your own website in a snap with domain name registration, web hosting and 24/7 support. Visit GoDaddy to learn more.

This is a summary. Visit our site for the full post ».

January 11 2010

12:11

APPLE TABLET, APPPLE iSLATE AND APPLE ON TWITTER

iSlate by Fabrizio Franzini

Tracking new  tweets for Apple Tablet: six new ones each minute.

For Apple iSlate: one new one each minute.

For Apple: 20 new ones each minute.

UPDATE:

Hitwise reports about US traffic about Apple Tablet.

HitwiseAppleTabPort x506


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