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October 06 2011


LIVE: Session 1B – Enhancing community engagement

Building up an audience is only half the battle, after that you have to keep them engaged. This session will offer practical advice from those working with online communities on a daily basis, including how to use comments to bridge the gap between journalist and audience, and how to use new media tools to encourage involvement in the editorial process.

With Laura Oliver, community coordinator, news, the Guardian; Kate Day, social media and engagement editor, the Telegraph; and Cathy Ma, head of social media, IPC Media.

January 04 2010


#newsrw: Kate Day, Telegraph.co.uk: ‘The more engaged you are with a community, the less confrontational things become’

In the latest of our speaker Q&As ahead of news:rewired on January 14, Kate Day, communities editor at the Telegraph, shares her thoughts about online journalism. Here’s an extract:

How do you deal with blogger backlash, or online confrontations? Or are they rare?

Online communities can undoubtedly turn hostile, particularly around more confrontational subjects, and it can be tricky when you’re in the middle of it. In general, the more engaged you are with a community, the more you listen and view everything you do as part of a conversation, the less confrontational things become.

What advice would you give to a student wishing to pursue a similar career path to yours?

Dive in and start talking to people via social media and blogs. One of the best things about the internet is how easy it makes it to share ideas and learn from other people. Many corners of the web have a very collaborative culture if you start listening. At the same time it’s important not to dismiss the lessons of traditional journalism. Learn as much as you can from editors and senior journalists but also look all over the internet for interesting new ways to apply your skills.

Full post at this link…

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December 11 2009


The Telegraph’s Christmas Calendar – a social media-led competition

[And following on from our last post on how not to treat online communities when it comes to photographs...]

A photography competition and a charity calendar using the images – standard fare for a newspaper appeal?

The Telegraph has just announced the winners of its charity calendar competition sponsored by Photobox – but it seems this competition had a social media twist.

The winners were voted for by readers and users of Telegraph.co.uk and the competition itself was only promoted via social media, not in the paper or elsewhere on Telegraph.co.uk, communities editor Kate Day told Journalism.co.uk.

The calendar has grown out of a series of weekly competitions run on the Telegraph’s culture blog asking users to send in their photos on a different weekly theme.

“Readers vote for the theme each week which involves the audience from the beginning of each week. Flickr and Facebook groups provide space to discuss the format of the competition on an ongoing basis so that we can resolve problems such as spam in the Flickr group together,” explains Day.

“Comments from readers also prompted me to arrange specific Terms and Conditions for the competition and to set up an email subscription so that they don’t miss weekly announcements.”

But running a competition and a participatory online event in this way has brought wider benefits, she says:

“Inviting participants to join in via social media has enabled the competition to spread across the internet as a kind of giant, ongoing conversation. It’s also reached an audience who love photography but may not usually read the Telegraph. It’s very exciting that a project that has been led by the audience so directly is part of this year’s Christmas Appeal. I hope that the calendar demonstrates that this kind of collaboration can produce very high quality content that can strengthen the rest of what we do as journalists.”

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