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October 08 2010


Editorial and commercial: Part of a journalists job description

John Slattery picked up on a job ad at the MEN for two community reporters. Great stuff. But commenting on the job description, he points out:

In a sign of the times, the ad also says: “The ability to identify editorial and commercial opportunities is key” as well as an excellent knowledge “of contemporary social media and a solid understanding of multimedia gathering”.

I wish I had that with me yesterday when I talked to third-year students about convergence. I talked about how convergence contributed to the problems paying for journalism (both consumer and provider).

I mentioned how this issue was not a rarified one, distant from the journalistic process.  Its going to have a very real impact, especially as hyperlocal grows. And, of course process,will have to change to accept that.

To illustrate that point I used a quote from ‘godfather of hyperlocal’ Rick Waghorn talking to The Independent about the nervousness of journalists when it comes to ‘things commercial’

They really don’t like the idea of knocking on the door and asking for an advert. Fascinating that those same journalists will knock on a door after a teenage boy is killed in a road accident. They see that as part of their journalistic DNA. Ask that same journalist to knock on the door and ask for a ten pound a week advert and its ‘that’s not my job’.  I think it will be their job on a level. Certainly on that local level anyway. We have to master new skills and from mastering new skills there will come a demand for new tools.

I pithily commented that in the future would have to do a death knock and add that for 10 quid you’d could do a really nice job on a obituary.

That’s a step too far, I know. But maybe the job ad goes some way to proving both of us right (and what many of us already know) the economics of news is everyones business, especially  journalists.

June 25 2010


Has the Internet Killed Print Journalism?

Complete video at: fora.tv Wikipedia co-creator Jimmy Wales debates internet cultural critic Andrew Keen on the fate of print journalism in the digital age. —– Web 2.0: Amateur Hour or Mass-ive Knowledge? A debate with Wikipedia founder Jimmy Wales and author Andrew Keen. In today’s self-broadcasting culture, where amateurism is celebrated and anyone with an opinion can post a video on YouTube, change an entry on Wikipedia or publish reviews on Yelp, we increasingly turn to the collective intelligence of large numbers of people. Should we rely on the “wisdom of the crowds,” trusting that they are smarter than the expert few? Or is Web 2.0 weakening traditional media to the point where we only have opinion and chaos? – The Commonwealth Club of California Jimmy Donal “Jimbo” Wales (born August 7, 1966 in Huntsville, Alabama) is the founder, board member and Chairman Emeritus of the Board of Trustees of the Wikimedia Foundation, a non-profit corporation that operates the Wikipedia project, and several other wiki projects, including Wiktionary and Wikinews. He is also the co-founder, along with Angela Beesley, of the for-profit company Wikia, Inc. Andrew Keen is a Silicon Valley author, broadcaster and entrepreneur whose provocative book Cult of the Amateur: How the Internet is killing our culture was recently acclaimed by The New York Times’ Michiko Kakutani as “shrewdly argued” and written “with acuity and passion.” Chronicle, a commentator for NPR’s Morning Edition and
Video Rating: 4 / 5

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