Tumblelog by Soup.io
Newer posts are loading.
You are at the newest post.
Click here to check if anything new just came in.

May 30 2011


Harvard Business Review - one and a half year later reinvention is paying off

New York Times :: Shortly after editors at the Harvard Business Review tore up their magazine in 2009, adding pictures to the cover, reader comments to their signature case studies and colorful illustrations — the horror! — cranky reader comments started coming in. But a year and a half later, the magazine’s editors say that worries about alienating its readers have proved unfounded.

[Adi Ignatius, editor of the Harvard Business Review Group] Newsstand is way up, renewals are way up, advertising is way up. And it’s not a situation where a rising tide lifts all boats.

Continue to read Jeremy W. Peters, mediadecoder.blogs.nytimes.com

Don't be the product, buy the product!