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April 19 2010


Social media case studies for non-profit organizations

I find it’s pretty rare that you come across good, fresh case studies of how non-profit organizations are using social media. And I’m not talking about “we use Facebook, too.” I mean something that shows how an NGO actually managed to get a concrete, measurable result with the help of social media.

Tactical Tech managed to do a whole whole movie worth of case studies:

November 29 2009


From advocacy to authority – how to create an open source documentary to help your cause

I recently wrote about the British documentary “Us Now” and what I thought about its content. In my latest blog entry I'm talking about what can be learned from the web site and why it provides an excellent lesson in how to make advocacy films that extend beyond the screening room: http://sm4good.com/2009/11/24/open-source-documentary-advocate

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