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March 26 2010

21:47

OK then, I’ll talk about the Times paywall

Tom Whitwell of The Times: We ARE assuming that driveby traffic will fall significantly. If it doesn't, we'll make 2 billion pounds this year ;-)

I spent a bit of time talking about the Times paywall today for both BBC News 24 and their 6 o’clock news programme (on iPlayer here). One particular aspect which didn’t make the final cut concerned how paywalls challenge the commercial decisions behind the traditional news mix, so I’ve recorded it below.

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