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April 20 2010

09:42

paidContent:UK: Why Mail Online is staying free

Publisher of the Mail Online, the Daily Mail & General Trust (DMGT), has shared some of its executives’ slide show presentations from an investor day.

The presentations explain on why the online paper is staying free, and not going down the the Times Online route.

You can download the slides here, or find paidContent:UK’s excellent summary at this link. The group says that while charging for niche and mobile might work:

MailOnline – uniquely among UK newspaper sites – is now big enough to make the advertising model pay.

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January 19 2010

10:36

paidContent:UK: Publishers should skip thinking about e-readers

paidContent:UK’s Robert Andrews picks up a Radio 5 Live discussion on e-readers and shares his own view: that single function readers are no magic pill for publishers.

An ‘e-reader’ is a mere neologism – conceived by those who seek to replicate an old, physical medium in modern, electronic form. But newspapers have spent the last 15 years divorcing their content from the physicality of their origin medium – not only does charging on what looks like a plastic newspaper fly in the face of that strategy, it’s also going to be rather difficult when few mechanisms beyond Kindle’s Whispernet truly exist – in the rush to build e-readers, manufacturers are all pulling in their own direction.

Full post at this link…

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