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March 18 2012

21:41
07:01

Pinterest comes under spam attack

GigaOM :: Now that social curation site Pinterest has become the hot-new social thing, with loads of traffic and highly addicted community, it seems to be time for spammers to take advantage of its traffic and intense virality. Earlier this evening, some kind of spam-exploit injected javascript code that started replacing many Pinterest photos with ads for Best Buy. The actions resulted in disgruntled users blaming Pinterest.

Continue to read Om Malik, gigaom.com

Tags: Pinterest
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04:52

February 11 2012

19:25

Alexis Madrigal: What is Pinterest and why should I care? - Some say the Next Big Thing

The Atlantic :: On the cold, crowded beach that is the Internet, another monster wave has been spotted on the horizon. This wave is called Pinterest and it looks like it could be -- or already is -- the Next Big Thing in social media. This week, TechCrunch blared, "Pinterest Reaches 10 Million U.S. Monthly Uniques Faster Than Any Standalone Site Ever," based on ComScore data. Last week, a study was making the rounds that claimed to show that Pinterest was driving more referral traffic than Google+.

We're getting to that point with Pinterest where (in tech circles at least) it feels awkward to ask what it is even if you're not exactly sure. This is your quick guide to the site.

Continue to read Alexis Madrigal, www.theatlantic.com

Tags: Pinterest

February 10 2012

15:17

Daily Must Reads, Feb. 10, 2012

The best stories across the web on media and technology, curated by Lily Leung.

1. Rodale, Time and other publishers get hit with privacy lawsuits (Online Media Daily)

2. Penguin cuts ties with e-library distributor OverDrive (paidContent)

3. Nielsen: Number of TV 'cord cutters' increases (Lost Remote)

4. WSJ uses Pinterest, Instagram to cover Fashion Week (Nieman Lab)

5. Can you use Twitter to predict popularity of news stories? (The Atlantic)

6. Study: Most people play nice on social media  (Mashable)

Subscribe to our daily Must Reads email newsletter and get the links in your in-box every weekday! 


Subscribe to Daily Must Reads newsletter

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07:44

The Wall Street Journal's Pinterest and Instagram usage: how to reach sharing-oriented audiences

Niemanlab :: The incredible growth of Pinterest — the (invitation-only) social bulletin board dominated by young and female users — hasn’t gone unnoticed by news organizations. Like Tumblr before it, Pinterest offers the chance to reach massive, sharing-oriented new audiences — but also requires a different, more visual kind of editorial thinking. The Wall Street Journal is giving it an early try by looping in another booming young social app. The Journal has deployed nine journalists to cover Fashion Week in New York, all armed with iPhones and Instagram accounts.

Continue to read Andrew Phelps, www.niemanlab.org

February 09 2012

20:30

The Wall Street Journal covers Fashion Week fashionably, finding uses for Pinterest and Instagram

Aisha Tyler in Badgley Mischka

The incredible growth of Pinterest — the (invitation-only) social bulletin board dominated by young and female users — hasn’t gone unnoticed by news organizations. Like Tumblr before it, Pinterest offers the chance to reach massive, sharing-oriented new audiences — but also requires a different, more visual kind of editorial thinking. The Wall Street Journal is giving it an early try by looping in another booming young social app.

The Journal has deployed nine journalists to cover Fashion Week in New York, all armed with iPhones and Instagram accounts. They are encouraged to file constantly. (For fashion reporters, capturing photos is a form of note-taking.) Their tweets and images are automatically pulled into the Fashion Week section of the Journal’s website. The best ones are featured on Pinterest and re-posted on the Journal’s main Instagram account. The two social networks are perfect companions.

Wall Street Journal Instagram notePinterest is a “really fast-growing social network that a lot of people are super-excited about,” said WSJ social-media editor Emily Steel, who used to cover digital advertising and marketing for the paper — “a lot of people both in the digital media/marketing/tech world, but also consumers who are really into fashion and arts and crafts and food.” In other words, people who may not be big Journal readers.

I was embarrassed to tell Steel I didn’t know the Journal even covered fashion.

“One of the fashion reporters, Elizabeth Holmes — she’s super active on Twitter and Instagram and social media — and what she said is that she’s always gotten a really big boost in followers during Fashion Week, and that people will tell her that they didn’t realize that the Journal covered fashion,” Steel told me. “That’s also kind of the idea with Pinterest…It’s a cool way to expose the Journal’s content to some people who might not know about it.”

The Journal’s Fashion Week pinboard has attracted about 900 followers so far. The Instagram account, a few weeks old, is approaching 8,000 followers.

Steel said she took notice of Pinterest users sharing WSJ content among themselves. A few weeks ago the Journal started building out its own Pinterest boards — a board for hedcuts, those famous dot drawings of newsmakers; a board for historic WSJ front pages; a board for WSJ Magazine covers.

Sometimes it feels like social media moves as fast as fashion. At this time a year ago, Instagram was almost brand new but had already signed up more than a million users. Pinterest didn’t exist yet.

Today Instagram has 15 million users and signs up a new user every second, according to the company. This month Pinterest reached 11.7 million unique monthly U.S. visitors, according to data obtained by TechCrunch, “crossing the 10 million mark faster than any other standalone site in history.” Visitors spend an average of 98 minutes per month browsing that site.

Jeff Sonderman said “it’s time for journalists to pay attention to Pinterest,” with its loyal, distinct audience. Time, LIFE, Newsweek, PBS NewsHour, and Mashable are among the other news outlets dipping their toes in the water.

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