Tumblelog by Soup.io
Newer posts are loading.
You are at the newest post.
Click here to check if anything new just came in.

March 02 2011


October 08 2010


#WEFHamburg: Staff training in multimedia need motivation, direction, goals

There has been plenty of discussion about moving digital journalism forward at the World Editors Forum this week, and the first panel debate today looked at the state of new media training and how editors can improve the teaching of their staff to enable full exploitation of the new media environment.

Announcing the results of a survey mainly of North American journalists by the Poynter Institute’s News University, Howard Finberg told the conference that while reporters felt more proficient in multimedia than five years ago they need to be motivated to learn.

The number one motivator for success is “I need to learn”. You need to tell staff there is a reason why you’re getting the training, it’s because we need to move the organisation from here to here. Give them the reasons to learn, give them the background.

He added that “training cannot stop”.

We do not have the luxury of declaring victory and moving on, this is not mission accomplished. What your staff are telling us is that they need direction, they need goals.

Up next was Joyce Barnathan, president of the International Center for Journalists. In her speech she gave four recommendations to editors in summary below:

  1. Train your staff to engage your readers. In her example of Malaysiakini.com, the site found that whenever citizen journalists posted their videos on the site “the web traffic would just shoot up”. Now the site relies on its citizens to surface stories and editors are able to cover under-represented communities.
  2. Train your staff to use new tools – “let me tell you that the benefit of a free web is that there are free resources that you can take full advantage of to make your website more interactive. Don’t have to have a huge budget to gain access to the technology” e.g. Factual, Dataviz.org, Google fusion tables, Wordle.
  3. Train your staff to be experts in areas of intense interest to your readers – Expert reporters are able to find great stories in their field that others may not.
  4. Use the web to train, such as the ICFJ is doing with ICFJ Anywhere which enables the training of journalists in places where it would be difficult to send trainers.

She echoed Finberg in saying that media training is “a moving target”.

You can feel that you’ve learned the tools to get by today, but there are new tools coming out tomorrow. Journalism can be enhanced in this technological area and we can be better journalists if we embrace the new tools and new partnerships.

Finally the conference heard from Tarek Atia, media training manager for the Media Development Programme in Egypt which organises donor programs which have helped to train more than 4000 journalists in four years.

His lessons to trainers were:

  • It helps to be a journalist.
  • Certificates matter.
  • Be patient – “if we had thought after the first 10-20 workshops on the idea of local media, this isn’t working, then we wouldn’t be where we are today, which is that all of a sudden after two or three years of these courses, in late 2008, suddenly there was a breakthrough and several newspapers started producing local editions.”
  • Breakthroughs happen (see above).

More from Journalism.co.uk:

RSS feed for full WEF coverage from Journalism.co.uk

WEF coverage on Journalism.co.uk

WEF coverage on Journalism.co.uk Editor’s BlogSimilar Posts:

September 21 2010


What’s in a journalism job ad? Analysing the skills required by employers

Following on from our laid-off report looking at journalism job losses and how the shape of the journalism workforce in the UK is changing, I thought it would be interesting to do a quick analysis of the job ads currently available on Journalism.co.uk. What requirements and skills are employers stipulating and which are the most popular?

(I took the text from job ads on the site that list requirements or candidate profiles and have tried to take out irrelevant words as much as possible)Similar Posts:

September 17 2010


Financial protection for NCTJ courses

Rachel McAthy at journalism.co.uk chips in to the recent NCTJ debate asking NCTJ accreditation: essential or an outdated demand? She reports on the recent meeting of the NCTJ’s cross-media accreditation board where the answer is an emphatic, if predictable, yes.

Most interesting for me though was a quote from the report of the meeting by Professor Richard Tait, director of the Centre of Journalism Studies at Cardiff University:

While the NCTJ is quite right to insist on sufficient resources and expertise so that skills are properly taught and honed, education is a competitive market, and NCTJ courses are expensive to run. In the likely cuts ahead, it is vital for accredited courses to retain their funding so that they are not forced to charge students exorbitant fees; otherwise, diversity will be further compromised.

On the face of it a reasonable demand. But one that in turn demands a lot more clarification.  Who should be offering that financial security?  The universities, the industry or the NCTJ who take a fee.

Some more NCTJ bursaries perhaps….

June 09 2010


What Skills Will Future Journalists Need?

For the past two years, OurBlook.com has been conducting interviews with top experts in journalism and media about the future of journalism. In my previous post for MediaShift, I offered a collection of views about where the industry and profession is headed.

We recently began asking interviewees to outline what they see as the role and skillset of the journalist. Overall, experts agreed that the future journalist will be:

  • A multitasker, juggling various responsibilities and roles, many which may have nothing to do with "traditional" journalism.
  • Technologically savvy, having at least a basic understanding of programming, web tools, and web culture.
  • A gatekeeper for a particular beat, directing readers to the most current and trustworthy news, regardless of who wrote it or where it's housed.
  • A versatile storyteller, who knows how to present a story online in various formats.
  • A brand and a community manager, who cultivates a constant and interactive conversation with their readership.

Experts Weigh In

The following are some of the best quotes from series:


"What you are seeing is that journalists are having to be stretched a lot more with their skills ... I think that the best way to categorize or describe today's journalist would probably be somewhat of a multitasker and someone that is very, very determined [about] doing some serious storytelling. If you want to be rich this is not your profession to go into. But it is really a profession of service. And so I would say that it's someone who is determined to be an artist, a storyteller, and really provide a service for the public. I think some of those core things are still there." -- Vadim Lavrusik, community manager for Mashable.com and recent Columbia School of Journalism grad

"As recently as five or six years ago, it was enough to be one kind of reporter. It was enough to be a television reporter, or to be a print journalist, or to work for a wire service, or to work on radio. Unfortunately, that's not the case anymore. The firewalls between the newsrooms and the interactive side of things have really fallen down. And if you're going to do a story, you have to produce it on several levels. And if you are a reporter, your bosses are certainly asking this of you." -- Christopher Brown, National Press Club's vice chairman on new media and professional development.

"There is always going to be a need for people who can string a coherent sentence together and gather accurate information. In creating your brand, you have to be true to yourself because it becomes a lot easier to do that if it meshes with your personality." -- Amy Vernon, freelance journalist and the top female Digger of all time

"I think it's very important for journalists to look at what is happening in the real world, and try to find ways where their skills can be used to meet real market needs. If you can have your own baseline business of clientele and services that you offer, you can still have another job. When they lay you off or fire you -- and they will, that's the way that business is -- you don't want to be stuck scrambling. You will be in a much better position to guide your own career and take the work that you want, if you can be in business for yourself." -- Amy Gahran, info-provocateur, media consultant, and former writer for Poynter's E-Media Tidbits

Adam Chadwick on the Future of Journalism from OurBlook.com on Vimeo.

"My major concern with the emerging class of journalism students [is that] ... a lot of them see what's going on in the industry, not just newspapers, but broadcast and radio as well, and they don't want to be a part of it anymore. What kind of message is being sent to the next generation of journalists right now? It's really sad to see. So, you just wonder who's going to step up and be there?" -- Adam Chadwick, a filmmaker currently working on "Fit to Print," a documentary exploring the decline of the U.S. newspaper industry

"We are trying to be a lot more welcoming ... we are trying to encourage more dialogue than we did in years gone by. I think that's helping not only do the job that we are called to do, but its going be something that rescues the press." -- Michael Ray Smith, professor of communication studies, Campbell University

"I think the question becomes how much of a role do journalists have with regards to the future of journalism. In my opinion, they hold all the cards at this point ... journalism and reporting are still the same. That has not changed one bit. The tools that we use to do it, that's what is changing so rapidly." -- Bill Handy, visiting professor, Oklahoma State University

"You have too many people that are old, or my age, that are moaning ... and they are really missing the tidal wave. My students are riding the crest of that tidal wave. As a matter of fact, they don't even know it's a tidal wave ... that they are in a digital tsunami. They are just having fun in the water, and guys my age are on the beach and seeing this tsunami and running like hell." -- Benjamin A. Davis, former producer at MSNBC.com and NPR, and current instructor at Rutgers University

"A great deal is the same. The job is still is try to figure out what is significant and interesting and go report on it, and tell stories, and try to disperse that as best you can, to the public. Of course all of those steps have changed along the way. What is significant and interesting has changed, how you report is changing somewhat, and how we disperse it is changing a lot. But the basic tools are still reporting and storytelling." -- Mike Hoyt, executive editor of Columbia Journalism Review

Sandra Ordonez calls herself a web astronaut who has been helping organizations navigate the internet since 1997. Currently, she helps run OurBlook.com, a collaborative online forum that gathers interviews from today's top leaders in the hopes of finding tomorrow's solutions. Since December 2008, the site has been conducting a Future of Journalism interview series. Sandra also heads up the Facebook page, "Bicultural and Multicultural People Rule." Previously, she was the Communications Manager for Wikipedia. She graduated from American University with a double degree in International Relations and Public Relations.

This is a summary. Visit our site for the full post ».

Older posts are this way If this message doesn't go away, click anywhere on the page to continue loading posts.
Could not load more posts
Maybe Soup is currently being updated? I'll try again automatically in a few seconds...
Just a second, loading more posts...
You've reached the end.
Get rid of the ads (sfw)

Don't be the product, buy the product!