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January 23 2012


Ten interesting articles on social media optimisation

One of the sessions at news:rewired – media in motion will provide advice on social media optimisation.

The panelists – Nate Lanxon, editor, Wired.co.uk; Chris Hamilton, social media editor, BBC News; Martin Belam, user experience lead, the Guardian; and Darren Waters, head of devices and social media, MSN UK – will explain how they reach audiences with social media.

Here are 10 links to provide background reading and listening on interesting facts and figures on SMO:

1. How to: best post news on Twitter and Facebook

2. Top five tools to better time your tweets, from Mashable

3. How to time your Facebook posts to reach the most fans, from Mashable

4. Four winning strategies for social media optimisation, from Mashable

5. SEO is dead, and the new king is ‘SMO’, from PaidContent

6. Lessons from Auntie as @BBCNews goes human. This guide offers advice from news:rewired – media in motion speaker Chris Hamilton, who is social media editor of the BBC.

7. The dos and don’ts of Twitter hashtags, from TheNextWeb

8. Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy, from the Nieman Lab

9. Martin Belam, information architect at the Guardian, will be discussing how people read articles shared by their friends using the Guardian’s Facebook app, which was launched in September. Here is some background reading on how the Guardian’s Facebook app is delivering 1m extra hits a day for the site.

10. Podcast: What is the best time and frequency to post to Twitter and Facebook?

July 28 2011


What the h... is ROIII? - Insights into USA Today's social media strategy

Omniture and Adobe produced a (promotional) webcast about how to create social media fans on Facebook & Twitter. The webcast part I was interested in, was the one covering insights into USA Today's social media strategy, introducing ROIII, or Return on interaction, influence, and investment. Before USA Today even started to turn to social media they set up an interdisciplinary team from various departments, including marketing, IT and editorial staff. Marketing took the lead and trained Editorial colunnists, reporters, bloggers, etc. But listen yourself or download the transcript of the webcast directly from their site. The webcast can be downloaded to watch on an iPod, or as Quicktime movie or mp4.

[Jeff Wiegand, USA Today, webcast, 31:00:] We really want to be part of the conversation now ... (instead of only publishing updates, which is old school journalism

Continue to watch the presentation www.omniture.com

Download a transcript of the webcast via www.omniture.com/download (PDF)

June 03 2011


Speaker presentations: Session 2B – Social media strategy

Find below presentations from Session 2B – Social media strategy.

The session featured Jack Riley, head of digital audience and content development, the Independent; Stefan Stern, director of strategy, Edelman; Mark Jones, global communities editor, Reuters News; Mark Johnson, community editor, the Economist and Suw Charman-Anderson, social technologist.

Jack Riley, head of digital audience and content development, the Independent

Mark Jones, global communities editor, Reuters News

Mark Johnson, community editor, the Economist

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