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August 17 2012


Pew Research: Further decline in credibility ratings for most news organizations

Interesting: The believability ratings for local TV news are higher than those for the three cable news outlets.

Pew Resarch Center :: For the second time in a decade, the believability ratings for major news organizations have suffered broad-based declines. In the new survey, positive believability ratings have fallen significantly for nine of 13 news organizations tested. This follows a similar downturn in positive believability ratings that occurred between 2002 and 2004.

A report by www.people-press.org

Discussed here: "What Explains Falling Confidence in the Press?" Jay Rosen, pressthink.org (April 2012, ongoing)

HT: Jay Rosen

Tags: Study

August 11 2012


July 28 2012


Google+ global unique visitors up 66pc since November

CNET :: A new study from ComScore shows, that the social network's U.S.-based unique visitor tally jumped to 27.7 million last month, up 82% over the 15.2 million people who used the service back in November. On a worldwide scale, Google+ had a similarly strong performance, jumping 66% from 66.8 million unique visitors in November to 110.7 million in June.

A summary of the ComScore findings, by Don Reisinger, news.cnet.com

July 26 2012


Study finds world leaders take to Twitter, but new ‘Twiplomacy’ has its limits

AP | Washington Post :: The governments of almost two-thirds of the 193 U.N. member nations have joined the Twitterverse where President Barack Obama and his tweet on gay marriage are the most popular to date, says a new study Thursday.

John Heilprin on Twitter

A report by John Heilprin, AP/www.washingtonpost.com

Tags: Study Twitter

Social TV is all about the 'Big Game'

eMarketer :: Socializing the television experience is an attractive proposition for content owners and marketers alike—as well as for many viewers who enjoy discussing their favorite shows online, either before, during or after watching. And the trend, helped largely by smartphone- and tablet-driven multitasking, is growing: Social TV analytics company trendrr reported that the number of social conversations about TV on several leading social sites rose from just over 10 million in June 2011 to over 81 million by June 2012

Summary of the findings by www.emarketer.com

May 04 2012


comScore's Goodman: We have brought "a standardization" to YouTube

Beet.TV :: comScore has been working closely with YouTube since August to provide third party data around consumption and demographics. As a result of these efforts, it has established a brought "a standardization" around the giant video site -- data which is critical for the content creators, YouTube and brand advertisers, says Eli Goodman, Media Evangelist at comScore, in this interview with Beet.TV.

Watch the interview here Andy Plesser, www.beet.tv

Tags: Study YouTube

Millennials or 'digital natives' and print newspapers: A surprising story

For now ...

NPR :: Reports on the media habits of Millennials, those "digital natives", have given some the impression that young people never read newspapers. However, survey evidence stubbornly insists that they do. NPR Research has access to GfK MRI's nationwide data, collected through extensive in-person surveys, which indicates that newspaper readership is even more widespread among young adults than these statistics suggest.

Continue to read Katy Pape, www.npr.org

Tags: NPR Study

May 03 2012


Social overtakes search, closes in on display advertising (bad news for many markets)

That will worsen the situation for publishers ...

Mediapost :: Social media has surpassed search, and is poised to overtake online display advertising as the No. 1 source of digital media planning and buying, according to the latest edition of a quarterly survey of U.S. advertising agencies. The survey, conducted by Strata, the agency media software and processing firm owned by Comcast, found that 69% of agency executives now consider social the “focus” of their digital ad spending -- up 32% over the past year, and now a close second behind display (71%) as the dominant digital media-buying platform in the minds of agency executives.

Continue to read Joe Mandese, www.mediapost.com


Gartner: Only 50pc of Fortune 1000 organizations will get a worthwhile return from their social CRM initiatives

Gartner :: Although the adoption of social applications by sales, marketing and customer service departments continues to grow rapidly, Gartner, Inc. said that, by the end of 2012, only 50 percent of Fortune 1000 companies will receive a worthwhile return on investment (ROI) from their social customer relationship management (CRM) initiatives.

[Adam Sarner:]  For the 50 percent of Fortune 1000 organizations not determining, or even measuring, ROI, ignorance will mean failed projects.

Continue to read Press release, www.gartner.com

April 30 2012


Taiwan: mobile media consumption has surpassed TV

inmobi :: InMobi, an independent mobile advertising network with offices on five continents, revealed the results of its media consumption research for Taiwan last week. The ad network reported that for mobile web users in Taiwan, mobile has surpassed TV and is approaching traditional online in terms of time spent.

Mobile devices are the #2 channel for media: On average mobile web users in Taiwan consume 6 hours of media daily of which 27% is spent on mobile devices. This is more than the 24% time spent on watching television and catching up to the 33% time spent on going online via desktops or laptops.

HT: Rick Martin, Tech in Asia

Findings - Continue here press release, www.inmobi.com


Mobile: The single most important digital channel for engaging consumers

ChetanSharma.com :: The global mobile industry is the most vibrant and fastest growing industry. We expect the total revenue in the industry to touch approximately $1.5 Trillion in 2012 with mobile data representing 28% of the mix. Mobile data services revenue stood at 33%. Global Mobile Data revenues eclipsed $300 Billion for the first time in 2011. It is also the first year in which non-messaging data revenues will make up the majority of the overall global data revenues at 53%.

Annual State of Global Mobile Industry 2012 by Chetan Sharma Consulting

Summary of findings - Continue to read Chetan Sharma, www.chetansharma.com

Tags: Mobile Study

April 27 2012


2 in 5 young consumers regret posting personal information online

Marketing Charts :: The majority of consumers of all ages across the world feel that people share too much about their personal thoughts and experiences online, with 71% of those 55 and older saying a return to more privacy is needed, and 62% of 35-54-year-olds and 57% of 18-34-year-olds agreeing, according to an Euro RSCG Worldwide study.

Continue to read www.marketingcharts.com

Tags: Study

Addiction to tech a concern for most global consumers

Marketing Charts :: Many consumers worldwide worry that technology is overtaking their lives, finds Euro RSCG Worldwide in an April 2012 report. Dividing the more than 7,000 respondents from 19 countries up into prosumers (leading-edge consumers) and mainstream consumers (84% of the sample), the study finds that 59% of the former, and 62% of the latter are concerned about society’s addiction to or over-reliance on technology. And roughly half of each group worries that digital technology and multitasking are impairing people’s ability to think deeply and focus on one task at a time.

All findings, a summary - Continue to read www.marketingcharts.com

Tags: Study

April 24 2012


Global consumers say TV more indispensable than Social Networks

Marketing Charts :: Social networks may be spreading like wildfire (with Facebook now reporting 900 million monthly users), but they don’t hold a candle to TV in many parts of the world, reports Ipsos in April 2012 survey results. In fact, almost 3 in 5 global consumers say they would pass on social networks if staying online meant they could no longer watch TV.

Continue to read www.marketingcharts.com

April 23 2012


Who's most likely to pay for online news?

Niemanlab :: Here’s a biggie: How do you get someone to pay for online news? A new study out of the University of Texas develops a theoretical model to begin answering that question. The goal of the study, by Iris Chyi and Angela M. Lee, is to clarify the interrelationship among news preference, use, and intent to pay. What emerges, among other things, is a profile of the kind of people most likely to pay for online news

Continue to read Adrienne LaFrance, www.niemanlab.org

Tags: Paywall Study

April 21 2012


From clicks to completion: Online video ad effectiveness

emarketer :: With video advertising the fastest-growing online ad format, brands need to pay close attention to their video ad campaigns. Ad server VINDICO found that marketers may be placing too much emphasis on clickthrough rates (CTR) to measure campaign performance. The study, which examined video ads served in the US in 2011, found that ad completion rate was a much more useful metric of ad effectiveness than CTR.

Video advertising, all findings - Continue to read www.emarketer.com

April 20 2012


Global mobile media revenues to touch $150 billion in 2012

Strategy Analytics :: 2011 was the first year that global consumer spending on media content, apps and services for mobile phones broke through the $100 billion barrier. According to the latest Global Mobile Media Forecast from Strategy Analytics, consumers are expected to increase this spend on mobile media by a further 13.4% from $121.8 billion in 2011 to $138.2 billion in 2012. In contrast, advertiser spend on mobile media is expected to almost double (85.4%) from $6.3 billion to $11.6 billion, resulting in the total mobile media economy reaching $149.8 billion in revenue in 2012 - a 17.0 percent increase on 2011

Continue to read www.strategyanalytics.com

April 16 2012


'Efficiency Expert', 'Content King', 'Social Butterfly' - What kind of digital consumer are you?

AllThingsD :: You have more than one mobile device. You read all your news online. You tweet while streaming Netflix via your connected set-top box, which you use in lieu of cable. You consider yourself an online efficiency expert, despite all the brain strain and multitasking. You’re not that special (Oh you are!!!). Turns out you might fall into a category of digital consumers just like yourself.

IBM's new Digital Consumer report - Continue to read Lauren Goode, allthingsd.com

Tags: Study

March 31 2012


Intel infographic: What happens in an Internet minute?

Intel On Google+ :: 639,800 GB of global IP data transferred, 135 botnet infections, 20 new victims of identity theft, 204 million emails sent, 1,300 new mobile users, 47,000 app downloads, 61,141 hours of music, $83,000 in sales, 100+ new LinkedIn accounts, 20 million photo views, 3,000 photo uploads, 320+ news Twitter accounts, 100,000 new tweets, 6 million Facebook views, 277,000 logins, 2+ million search queries on Google, 1,3 million video views and 30 hours of video upload.

And the future perspective is equally amazing: Today, the infographic says, the number of network devices equals the global population; but in 2015 it will be twice as much.

Source: a Google+ post from Intel

Tags: Study

March 29 2012


21pc of Pinterest users likely to buy product after seeing it on Pinterest

AllThingsD :: Here’s a stat worth bookmarking: 21% of people who identified themselves as Pinterest users said in a recent survey that they had purchased a product after seeing it on Pinterest.

Hat tip: Luca Caracciolo, t3n

Continue to read Liz Gannes, allthingsd.com

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