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September 21 2010

09:31

Inc.com: TechCrunch founder Michael Arrington on breaking news and building trust

Great interview with TechCrunch founder and serial entrepreneur Michael Arrington on his approach to publishing, journalism and work.

On breaking news:

We break more big stories than everyone else combined in tech – and that’s not prebriefed news or something that was handed to us. I judge my own performance based on that. When we break a story, that’s a point. When someone else breaks a story, we’re minus a point. And I want to be positive points.

On dealing with sensitive information:

Negotiating with companies over how news breaks is a big part of what we do. I don’t think traditional journalists would do this or admit to it, but a source might say, “Yeah, we just got bought, but can you please not write about it for a week, because it might kill the deal?” Unless I know lots of other journalists are sniffing around, I generally defer to the entrepreneur. We probably lose half of those stories, but it’s the right thing to do. It builds trust. People aren’t going to tell you things if they don’t trust you.

Full post on Inc.com at this link…Similar Posts:



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