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October 05 2010

10:42

TheMediaBriefing: What news publishers can learn from supermarkets

Patrick Smith maps out “the [Tesco] Clubcard model for news”:

To stretch analogy out to news, what’s for sale on your shelves? The kind of thing you think consumers are after, or what you know they want to buy? In a print age there is only hope and focus grouping: the call is made by the editor and publisher each day what goes into the paper both editorially and commercially, largely based on flimsy research and an instinctive understanding of a title’s brand.

Full post on TheMediaBriefing at this link…Similar Posts:



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