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July 29 2011

07:07

In transition from physical to digital product: can news publishers learn anything from Netflix?

GigaOM :: Users of Netflix’s digital movie-rental service have been up in arms about a sudden change to the company’s pricing plans, which appears to be aimed at reducing demand for its DVD-by-mail service by jacking up prices. In other words, Netflix is trying to manage the transition of users away from the physical product and toward digital streaming.

Are there any lessons newspapers and other media companies can learn as they try to move away from the physical print product and toward a digital-only future? "Yes and no," says Mathew Ingram.

Continue to read Mathew Ingram, gigaom.com

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