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March 15 2010

09:51

Globe and Mail: Misunderstanding web metrics can cause lazy journalism

Interesting column from Roy MacGregor for Canada’s Globe and Mail on the damage that chasing ‘hits’ online can do to journalism and why circulation and web traffic should not be confused with circulation:

Why be a storyteller when a ranter will have far more traffic? Why be investigative when instigative is a far quicker route to success on the web?

(…) It is a terrible vision of what journalism could evolve into as it enters a world it so desperately wishes to own, but has little idea of what the available measures in this digital world actually mean.

Full column at this link…

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